GOOGLE Analytics一直为各个站长朋友提供着优质免费的服务,今天GOOGLE Analytics进行了比较大的更新,新的功能包括自定义报表,受众分析,Adsense分析,开放API,还有一些用户界面的更新。
1. 自定义报告: Lets you create reports using any source of data (such as people who have bought something on your site, average number of pageviews, geography, visiting source) as the X and Y coordinates for a chart.
2. 受众分析: Lets you look at custom slices of your Website’s audience (such as people who stay for more than two minutes, people who came from TechCrunch, people who came from the New York Times, people who bought something, people who came from Techcrunch and bought something).
3. Adsense集成: This was along time coming. You can already track how your AdWords campaigns impact traffic to your site. Now you can see data from your AdSense account as well. Marry that with GOOGLE Analytics data and you can get new insights into not only which ads you place through AdSense are doing the best, but from which referring sites. (Read more on the AdSense blog).
4. API: This will be rolling out “soon,’ but is also being announced today. GOOGLE will open up an API to Gogle Analytics that will allow developers to pipe all of the data in GOOGLE Analytics to other Websites, tools, widgets, or even mobile apps. So if someone wants to create a widget that will let people show their GOOGLE Analytics charts on their blog, that will be possible.
5. 气泡方式显示图表: The new motion charts allow you to visualize data across five dimensions (x axis, y axis, size of bubble, color of bubble, and position over time). It lets you create an animation to show you what’s been happening with your Website’s key metrics. This feature comes out of the Trendalyzer software GOOGLE bought from Gapminder in 2007. (See video below).
6. 用户界面优化: You’ll notice some new subtle shading and highlighting. But the biggest change will be in the management dashboard. Now, if you track more than one Website with GOOGLE Analytics, you will be able to see trends across all of them at once.
